Child in a brown bathrobe while an adult helps tie the belt.

the care initiative

... because Cana Cares

At Cana Care we believe care reaches beyond the skin. It’s about looking after each other when life feels most vulnerable. From day one, our philosophy has been to give back—not as a project, but as a promise.

Small contributions to big causes

Over the years we've followed our instincts and supported where the need was greatest. We've delivered products to women's shelters and created small moments of calm at children's hospices. We've honored midwives, nurses, and social- and healthcare assistants, because we believe those who care for others also deserve care themselves.

Red Cross Club 10

This summer we became part of an exclusive circle. As a member of the Red Cross’ Club 10, we now dedicate an entire year to supporting the world’s largest humanitarian aid organization. When you choose Cana Care, you choose to support mothers on the run, lonely people, and children in war zones.

What does your purchase mean?
When you shop at Cana Care, you’re not just buying care for yourself. You become an active part of our contribution. We donate at least 4 kroner from every sale directly to our current charity projects. You turn your purchase into tangible aid.

READ MORE ABOUT THE PARTNERSHIP WITH THE RED CROSS

Our efforts over time

From the year Cana Care was founded (2021), we have supported various projects, which you can read more about below

2021 - Our first donations

In December 2021 we donated products worth 120,000 kroner to five different women’s shelters in Copenhagen.

2022 - Cash donation

Just one year after Cana Care was founded, we were able to make our first cash donation of 25.524,-, which was donated to the Danish Cancer Society.

2023 - Year of the Products

As an important part of our efforts, in 2023 we treated a large portion of the country’s midwives to products worth over DKK 500,000 as a humble thank you for their tremendous work.

2024 - Kræftens Bekæmpelse

While Cana (founder of Cana Care) became the face of the national fundraiser “Knæk Cancer”, we ran our own campaign and were able to donate 57,877 kroner to the good cause.

2025 - Red Cross Club 10

The summer of 2025, Cana Care became part of the Red Cross Club 10. In connection with this, we launched, among other things, luxury bathrobes sold to benefit our fundraiser.

2026 - The big donation

This summer, together with the other Klub 10 members, we will make a large donation to the Red Cross. Our joint goal across all of Klub 10 is to donate over 4,000,000 kroner. So far, together with our community at Cana Care we have raised 274.177 kroner for the Red Cross.
Updated Feb 5, 2026