Child in a brown bathrobe while an adult helps tie the belt.

the care initiative

... because Cana Cares

At Cana Care we believe care goes beyond the skin. It’s about looking after one another when life feels most vulnerable. Since our very first day, our philosophy has been to give back — not as a project, but as a promise.

Cana and three women stand close together smiling in front of a colorful wall with leaves and flowers; two of them wear medical workwear.

Small contributions to big causes

Over the years we have followed our instincts and supported where the need was greatest. We have delivered products to women's crisis centers and created small moments of calm at children's hospices. We have celebrated midwives, nurses and social and healthcare assistants, because we believe that those who care for others also deserve care themselves.

Eight women stand together on a wooden deck by the sea, wearing matching beige bathrobes and flip-flops, smiling at the camera.

Red Cross Club 10

This summer we became part of an exclusive circle. As a member of the Red Cross' Club 10, we are dedicating a full year to supporting the world's largest humanitarian organization. When you choose Cana Care, you choose to support mothers fleeing, lonely individuals, and children in war zones.

What does your purchase mean?
When you shop with Cana Care, you are not just buying care for yourself. You become an active part of our contribution. We donate at least 4 kroner from every sale directly to our ongoing humanitarian projects. You turn your purchase into tangible help.

READ MORE ABOUT THE COLLABORATION WITH RØDE KORS

Our efforts over the years

Since Cana Care was founded in 2021, we have supported various projects, which you can read more about below

2021 - Our First Donations

In December 2021, we donated products worth DKK 120,000 to five different women's crisis centers in Copenhagen.

2022 - Cash donation

Just one year after Cana Care was founded, we were able to make our first cash donation of 25.524.-, which was given to the Danish Cancer Society.

2023 - The Year of Products

As an important part of our initiative, in 2023 we pampered a large proportion of the country's midwives with products worth over DKK 500,000 as a humble thank-you for their tremendous work.

2024 - Danish Cancer Society

While Cana (founder of Cana Care) became the face of the national fundraiser "Knæk Cancer", we organized our own fundraiser and were able to donate 57,877 kroner to the good cause.

2025 - Røde Kors Club 10

In the summer of 2025, Cana Care became part of the Red Cross Club 10. As part of this, we launched luxurious bathrobes sold to benefit our fundraising campaign.

2026 - The big donation

This summer we, together with the rest of klub 10, will make a large donation to Røde Kors. Our joint goal across all of klub 10 is to be able to donate over DKK 4,000,000. Currently, together with our community at Cana Care we have raised DKK 308,091 for Røde Kors.
Updated 5 March 2026