From midwife to entrepreneur
Cana Buttenschøn trained as a midwife in 2009 and has since written several bestsellers about pregnancy, childbirth and life as a mother. Over the past 10 years she has used her voice on social media, as well as in Danish society, to improve women's overall self-esteem, self-confidence and health. In 2021 she launched the first products in Cana Care - and things have moved fast since then!
Cana Buttenschøn
Cana Buttenschøn was born in Sønderjylland in 1986. She is the mother of two boys and one girl and is married to Simon Thrane.
The family lives in an apartment on Østerbro but enjoy spending weekends at their summer house in the countryside, where their little dog, Martha, of course, always comes along.
It hasn't always been a given that Cana would become a successful entrepreneur, and it's no secret that the journey here has also been difficult. You can read more about it in the blog posts below.
Canas personal story
My personal story with Cana Care - PART 1
Ever since I was a little girl, I loved making things happen. My favorite games often revolved around production, buying, and selling, and I can’t count how many “perfumes” infused...
My personal story with Cana Care - PART 2
Nothing would turn out as I had expected… I was heavily pregnant and, without fully grasping why or how, had sold several thousand products to my followers on Instagram –...
My personal story with Cana Care - PART 3
Congratulations – you’ve had a baby. And you have cancer. I had just rented a basement space for my business and hired my first employee so I could take a...
Collaboration with Danish pharmacies
Since 2018, Cana Buttenschøn has worked with Danish pharmacies, where she has, among other things, served as an advisor on the development of dietary supplements, trained staff, and most recently, as the first Dane ever, developed and launched a product range in collaboration with apotekernes amba, which is sold exclusively at all Danish pharmacies.
Education and Professional Experience
As the youngest ever, Cana Buttenschøn qualified as a midwife from University College Syd i Esbjerg in 2009.
It takes three and a half years to become a midwife. Half of the program is theoretical, while the other half is clinical, primarily on various maternity wards across Denmark.
After completing her studies, Cana worked for several years at Denmark's largest birth center, Hvidovre Hospital — including as part of Copenhagen's dedicated home birth team.
