From midwife to entrepreneur
Cana Buttenschøn trained as a midwife in 2009 and has since written several bestsellers about pregnancy, childbirth, and life as a mother. Over the past 10 years, she has used her voice on social media and in Danish society to raise women's general self-esteem, self-confidence, and health. In 2021, she launched the first products in Cana Care—and since then, things have been moving fast!
Cana Buttenschøn
Cana Buttenschøn was born in Southern Jutland in 1986. She is the mother of two boys and a girl, married to Simon Thrane.
The family lives in an apartment in Østerbro, but enjoys spending weekends at their summer house in the countryside, where their little dog, Martha, always comes along too, of course.
It wasn't always clear that Cana would become a successful entrepreneur, and it's no secret that the journey to get here has been tough. You can read more about that in the blog posts below.
Cana's personal story
My personal story with Cana Care - PART 1
Ever since I was a little girl, I loved making things happen. My favorite games often revolved around production, buying, and selling, and I can’t count how many “perfumes” infused...
My personal story with Cana Care - PART 2
Nothing would turn out as I had expected… I was heavily pregnant and, without fully grasping why or how, had sold several thousand products to my followers on Instagram –...
My personal story with Cana Care - PART 3
Congratulations – you’ve had a baby. And you have cancer. I had just rented a basement space for my business and hired my first employee so I could take a...
Cooperation with Danish pharmacies
Since 2018, Cana Buttenschøn has been working with Danish pharmacies, where she has assisted as an advisor on the development of dietary supplements, trained employees, and most recently, as the first Dane ever, developed and launched a product series in collaboration with the Danish Association of Danish Pharmacies, which is sold exclusively in all Danish pharmacies.
Education and work experience
As the youngest ever, Cana Buttenschøn graduated as a midwife in 2009 from University College South in Esbjerg.
It takes three and a half years to train as a midwife. Half of the program is theoretical, while the other half is clinical, primarily in various maternity wards across Denmark.
After completing her studies, Cana worked for several years at Denmark’s largest maternity unit, Hvidovre Hospital — including as part of Copenhagen’s dedicated home-birth team.
