Tonight the popular TV show on DR1, Løvens Hule, premieres again — the show I had the honor of “opening” last year. It was the program’s 10th anniversary when I appeared as the season’s very first entrepreneur. Oh, how nervous I was. Do you remember? (If not, you can stream the episode at DR right HERE). In the first minutes it felt like I couldn’t breathe. Because although for many it may “just” be a TV show, there’s a lot at stake for the entrepreneurs — for me, the day I was sweating in the studio hoping to bring one or more investors on board. Not so much because of the money — I’d managed the business reasonably well so far — but because I wanted more diversity and broader expertise.
… And luckily it went well! All five dragons offered to invest, and with Nikolaj Nyholm and Tahir Siddique on board I didn’t just leave with two new investors, but actually with an investment valuing the company at the highest valuation ever for a female entrepreneur. Phew! That’s a big responsibility.
It’s a commitment we’ve both honored. Me with performance measured in numbers, the bottom line and all those tedious things; and my investors with continued respect for me and for what is really my mission with Cana Care: to help as many people as possible. That is the most important thing to me.
Award-winning skincare with proven results
The past year has brought many victories! (Granted, not without bumps, but in hindsight the bumps pale compared to all the good).
One of the highlights is undoubtedly Breeze, which was actually the only product we launched under Cana Care in 2025. I got the idea for the little cooling roll-on in 2022 when I experienced how awful hot flashes felt (due to early menopause after my cancer treatment). In late April 2025 it finally became a reality, and more than 20,000 (!) women enjoyed it within the first few months.
It blew up — and as if that wasn’t enough, later that year it even won an award in Magasinet Liv’s annual “Pro Age Favorites” awards as Best body care product for women 40+, and I couldn’t be prouder!
Of course, Breeze is also great for younger women (and children), especially in summer when many appreciate its quick cooling — and effective relief for mosquito bites. But for women in and around menopause, it feels almost revolutionary to have created a product that doesn’t fight nature but instead provides effective relief (and cooling) for hot flashes, making them feel shorter and milder. I’m so grateful to have brought that to market, both in Denmark and increasingly abroad.
Breeze is by no means alone. Soft, our beloved hand cream, also won an award: Best hand care product. And we finally completed our first external studies of our products, which among other things documented that Ease can help dry, rough skin, and that Grow reduces hair loss in 95% of users when used twice daily for at least 90 days.
You can read more about the effect of Ease HERE and the effect of Grow HERE.
CSR & Charity: Our joint contribution to the Red Cross
I’ve always cared about donating both products and money to charitable causes. Over the years we’ve donated products worth more than 700,000 DKK to selected women’s centers, midwives, child hospices and others who asked for our help. In 2025 we ramped up our efforts as part of this year’s Red Cross Club 10, dedicating an entire year to fundraising for the cause.
As part of the campaign, we donate all packaging fees directly to the Red Cross, and at the end of the year we launched the loveliest, thick, soft and 100% organic cotton terry bathrobes, where we donate 100 DKK for each adult robe sold and 50 DKK for each child’s robe sold.
Many small streams make a big river — and to date we’ve raised more than a quarter of a million DKK — cool cash — for the Red Cross.
That truly makes me SO happy; and even more so in partnership with new investors who naturally care about the company’s profits. Because I believe we can do both: do good for others, give away some of what we have, and at the same time grow the business in a healthy way.
Closer to you: Live events, knowledge sharing and sold-out gatherings
The past year has also brought many wonderful moments with you. We held our very first live event shortly after Løvens Hule, and since then it has become a regular thing, almost every month, where I — alone or with my colleague Frederikke — have invited you in for inspiration, knowledge sharing — and occasional great offers. It has become a favorite of mine because during these live events I get to “talk” directly with many of you, and it’s just so cozy!
Best of all were our last three cinema events in Aarhus, Odense and Copenhagen. We sold tickets to the three events via our newsletter (if you’re not subscribed yet, you can sign up HERE) and were blown away when all three sold out in just TWO HOURS!! We made an effort to invite guests to an exclusive preview of Klassefesten 4, where everyone got popcorn, soda — and of course goodie bags (and prizes!) in true event style. It was super cozy, and I’m already excited to start planning our next events <3
A look into 2026: New launch coming
It truly has been a great year since I was hyperventilating on Løvens Hule, and right now I’m betting big that the coming year will be the same. My small, wonderful team and I have worked hard; and although we may not release a revolution like Breeze this summer, I still believe it will be really good when we launch our versions of one of summer’s most essential products: sunscreen! I’m looking forward to it, because with sunscreen we can hopefully help and protect even more people than we have so far — and back to the mission, that’s what it’s all about. <3